Ezines are an excellent way to market your business online because they will help you in two ways: 1) They allow you to create valuable content for your visitors to your site and make your visitors want to stay, and 2) by submitting your sites to the ezine directories, you can build valuable backlinks to your site and improve your rankings in the search engines.
However, before you start thinking about that part, the first thing you need to do is develop a concept for your ezine. What will your ezine discuss, and what will be the format? Will you offer it in PDF, text, HTML, etc? Format used to be a bigger concern than it is now, but technology has evolved, so it's easier than ever to format your ezine into just about any format, or even convert it from one format to another.
The next step is to develop your content. You want to have at least a few weeks worth of content so that you have additional time to find new content as you go. If you're organized, and you have a good idea of what information you'll be offering in your ezine, then putting it together each week or each month won't be a problem at all. If your topic is evergreen, then you can load up your autoresponder with content and then send updates and special offers as you have them.
And speaking of autoresponders: if you want to offer a quality newsletter to your readers, offer your ezine through an autoresponder. You don't want to have to hassle with subscribes and unsubscribes, and your readers don't have to worry that you're a spammer because they're having to send their unsubscribe requests to some fake Gmail email address.
Use an email address off your domain. It makes you look more professional. Gmail, Yahoo, etc. are fine for personal email, and in fact, I actually pay for my Yahoo so I have an online office. However, when I send email to my readers, the email address I use always comes from my domain.
When you've created your content and loaded your autoresponder, create a lead capture page. This is simple and can be done with lead capture page software. Upload it to your server on your domain, and you're ready to go.
Write a description and title for your ezine and submit to the ezine directories. There are plenty of them available, and it's usually free to be included. Make sure you read the instrutions for each one so you include all the relevant information. This will get you subscribers, but it will also attract writers who are willing to create content for your ezine absolutely free.
Jinger Jarrett will show you how to market your business online for free. Read this entire series of articles when you visit her blog: http://www.askjinger.com. Get your free internet marketing membership here: http://killermarketingarsenal.com/ezine/
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